Taste as a Competitive Edge in the Era of Democratized Software Development | Archie Blog

Albert Santalo
8 min readOct 1, 2024

A recent article titled Taste Is Eating Silicon Valley by Anu Atluru highlighted a paradigm shift in the tech industry: as software becomes commoditized, taste emerges as the new differentiator. This perspective resonated deeply with my own journey in tech, particularly during my time founding CareCloud in 2009, and with our efforts to democratize software development at 8base and Archie Labs today. The convergence of technology and culture and the ease of building applications mean that simply having great functionality is no longer enough; the future belongs to those who can infuse good taste into their products and services, and evoke a powerful, subconscious connection with users.

The CareCloud Experience: Pioneering Taste in Enterprise Software

Circa 2009, the healthcare industry was saturated with cumbersome and uninspiring software solutions. I saw an opportunity to revolutionize the user experience by introducing a beautiful, intuitive, and tasteful interface to an otherwise stodgy industry. At a time when most enterprise software was designed by engineers focusing on functionality alone, the early CareCloud team and I made a deliberate choice to prioritize elegant design and user experience from the outset.

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Albert Santalo
Albert Santalo

Written by Albert Santalo

Founder and CEO @ 8base and Archie Labs | Serial Entrepreneur (CareCloud and Avisena) | Technologist | Investor | Author | Cyclist

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