There are many reasons why more and more companies are adopting cloud computing. Speed of development and the ability to programmatically deploy infrastructure are maybe two of the most popular ones. However, while most technologists may believe that cloud adoption has eclipsed that of traditional on-premise hardware, the data shows otherwise; less than 15% of enterprise workloads run on infrastructure as a service (IaaS) as of 2020.

While many enterprises are eager to modernize their technology stacks, uncertainty around cloud technologies in the context of security, speed, cost, and other topics have halted many efforts. …

Startup Funding Strategy

My Start as an Entrepreneur

I started my first company with a group of co-founders in 2001. It was one month after 9–11 and a year since the dot-com bubble had burst — and the economy was in the tank. Unlike today, young tech entrepreneurs were not in favor.

To go embark on an entrepreneurial journey, I decided to leave a high-paying management consulting job and invest my own money in a tech venture; having four young kids at home and a wonderful, supportive wife who worked as a teacher. …

PART I — SaaS Application Architecture

After founding 3 SaaS ventures myself and participating in dozens more I’ve noticed that in almost every case, non-technical founders encounter lots of challenges along the road to building their SaaS products. This article is intended to help make the journey easier by demystifying some of the essential architectural decisions non-technical founders and their teams will need to make when developing SaaS applications.

The Challenge for Non-Technical SaaS Founders

Product development in startups can be compared to navigating seas filled with icebergs — what you see above the surface (your user interface) can be beautiful and precisely what you want it to be. …

Me before (January) and after (April) the 2018 BFC

There are periods in your life that you remember above all. Perhaps it’s when you first met your significant other, when your child was born or when you were part of an accomplished group in sports or business.

What I am about to describe is one of the most enjoyable things I have ever done. Besides the health benefits, I discovered essential things about myself I never thought possible, forged incredible friendships, and felt alive and exuberant for each of the 90 days it lasted.


Like many people, I am prone to stress-induced eating and have suffered from high…

startups building applications on 8base
startups building applications on 8base

All startups are inherently risky — no matter how great an idea is. Too often does the idea of startup risk get glorified. The old adage “big risk equals big reward” may help one in a million at the roulette wheel. However, it’s a fail-sure way to approach building a company.

Great founders and entrepreneurs don’t spend their time taking on significant risks. They spend their time actively minimizing every identifiable risk as to de-risk the opportunities they are pursuing.

Think of it like this; you’re starting a company and need a CTO. Want to take a significant risk to…

8base was inspired by my own experience building complex single-instance, multi-tenant software-as-a-service products in previous ventures. In short, these experiences were painful!

In case you don’t know: Multi-tenancy means that a single instance of the software and its supporting infrastructure serves multiple customers. Each customer shares the software application and also shares a single database. Each tenant’s data is isolated and remains invisible to other tenants.

This is the design pattern that nearly all SaaS companies use. …

To compete in today’s digital economy, businesses must have the ability to connect data, customers and workflows at a digital speed. This is an existential challenge that almost every business faces, and yet most are woefully unprepared to address. To combat this challenge, businesses are investing more in accelerating application development, modernizing their infrastructure, and improving their user experience. This response is commonly referred to as digital transformation.

When you think of the main difficulties in competing in the digital era, companies most often struggle with the risks associated with either purchasing SaaS products or building applications from scratch. They…

From the JOBS Act to Blockchain: How the future of investing will be democratized

Signing of the Jobs Act — Rose Garden of the White House

By Albert Santalo, Founder and CEO of 8base

On April 5, 2012, I had the distinct honor of standing behind President Obama during the signing of the JOBS Act (Jumpstart Our Business Startups Act).

What brought me to the White House Rose Garden on this auspicious occasion? My company, CareCloud, born in the depths of the economic downturn, was celebrating its third anniversary. …

Quaking Aspens in Colorado

For the majority of my career I have been obsessed with creating technologies to modernize our largely dysfunctional U.S. healthcare system. To me, it is very clear that the emergence of cloud computing has finally created the opportunity to truly address this daunting problem. Cloud-based solutions are the only viable option for effectively getting providers, patients and other key stakeholders online so that the necessary efficiencies find their way into the system.

To the rest of healthcare IT, however, it is not so clear, as witnessed by the lack of truly cloud-based companies in the marketplace.

Most of the large…

“As far as the customer is concerned, the interface is the product,” says Jef Raskin, an interface expert who drove the early development of the Macintosh system for Apple Computer.

Developers of consumer web sites have always understood this, but for business software there is a significant void of good user interfaces. There’s a growing recognition that the best business software starts with the goal of an awesome user interface and unparalleled user experience. But it wasn’t always so.

Decades of Focusing on Functionality

Early in my career when I was actually writing code, I thought it was important for…

Albert Santalo

Founder and CEO @ 8base | Serial Entrepreneur (CareCloud and Avisena) | Technologist | Cyclist and proud BFC Participant

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